Portfolio

Rothmans Launch

  • More than 376 936 outlets pack placement
  • More than 216 836 consumers sampled
  • More than 800 000 packs sold
  • 158 resources deployed
  • 8 months, nationally
  • Budget 259 960 113 FCFA
  • 2015/2016

Client: BAT
Date: septembre 12, 2018
Service: Field Force Management