A sales audit is a deep dive analysis into historical sales and marketing data to get a full look at the sales funnel from prospects to customers. Many organizations combine this quantitative audit work with qualitative audit work in the form of win/loss calls. It’s important to stress that both your sales and your marketing organizations be involved in this.
All of this work isn’t to just get more leads in as customers –– but also to encourage repeat purchases from your existing customers.
Progressively deliver market-driven quality vectors rather than goal-oriented niche markets.
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